Planning Unforgettable B2B Events in the Alps
In the realm of business, fostering connections and collaborations is vital. One way companies achieve this is by choosing unconventional event locations, and among these, the breathtaking Alps is a top choice.
From breathtaking panoramas, to thrilling slopes and high-class après-ski, Alps ski resorts create a truly unforgettable experience. To make sure you get the most out of your time in the Alps, and deliver a memorable experience for your clients and stakeholders, we’ve put together some key considerations for when you’re planning your next B2B event in the Alps.
Benefits of B2B Events and Conferences in the Alps
The Alps, with their majestic landscapes and serene atmosphere, offer a unique setting for B2B events. From inspiring creativity to promoting team bonding, there are a host of benefits to be enjoyed by you and your attendees.
Nestled in the heart of the Alps are numerous upscale conference and convention centres, providing ideal settings for corporate events. These are supported by a range of world class restaurants and hotels that provide all the facilities and comfort you would expect in a major city, while enjoying the unique setting of the alps.
There’s much more than just professional support available in the Alps though. As with all events, your attendees will want to relax and unwind after a day of networking and business, and there’s no better place than the snow covered slopes of the mountains. Skiers can enjoy thrilling runs down some of the best slopes in the world. Even those who don’t ski will find plenty to fill their time with a wide range of exceptional apres ski options available, From nature walks with breathtaking views, to immersing themselves in alpine culture and cuisine, or shopping at local and luxury stores.
When it comes to your event, you want to have people counting down the days to attending, and leave a lasting impression on them after they’ve left. The stunning landscapes of the Alps can deliver this impact, and have your attendees looking forward to next year as soon as it’s finished.
Examples of Successful B2B Events in the Alps
The Alps have a strong track record as a great destination for corporate and B2B events. Several major companies choose to hold some of their biggest events of the year in the Alps, and have met with incredible success. These include:
HSBC’s Corporate Conference at the foot of Mont Blanc.
Deloitte’s Managing Partners – Reaching New Heights meeting in the mountain town of Courmayeur.
Givaudan’s annual human resources conference in the alpine town of Annecy.
Revlon’s product launch of its new brand, American Crew in Chamonix.
Key Considerations for Planning Your Event
Planning a B2B event in the Alps requires thoughtful considerations to ensure a seamless and unforgettable experience for your attendees. Here are few key factors to consider as you embark on organising your corporate gathering amidst the stunning Alpine landscape:
Venue Selection
Choosing the right venue sets the tone for your event and in the Alps there’s no shortage of options to suit your needs. Whether you opt for a modern conference centre with panoramic mountain views or a rustic alpine lodge, ensure the venue aligns with your event objectives. Consider the capacity, facilities, and the overall ambiance that will resonate with your attendees.
Seasonal Changes
The Alps undergo magical transformations with each season. Be mindful of the seasonal dynamics when planning your event. Winter provides a snowy wonderland, perfect for skiing retreats, while summer unveils lush landscapes for outdoor activities. Tailor your event to the season, considering both the aesthetic appeal and practical implications.
Attendee Accommodation
There’s no shortage of hotels, chalets, and other accommodation within the Alps. However, as a tourist hot spot, these can get booked up fast. When planning your event, ensuring your attendees have a comfortable and enjoyable stay is crucial to the overall experience. Consider the types of accommodation available near the event, how quickly they’re likely to sell out, and transport options if people are staying further away.
Regional Insight
Collaborate with local event planning experts to navigate the intricacies of organizing an event in the Alps. Their regional knowledge, understanding of local regulations, and established vendor connections can be invaluable. Leverage their expertise to enhance the overall planning and execution of your B2B event.
Incorporating Sustainability
As the world embraces sustainable practices, incorporating eco-friendly initiatives into your event is not just a choice but a responsibility. This is especially true for events in the Alps which are defined by the natural environment around them. Trips to the Alps aren’t typically associated with sustainability, but there’s plenty you can do to make your event greener and more environmentally friendly.
Eco-friendly accommodations, waste reduction programs, and buying local when possible will help minimise the environmental impact of you and your attendees as you enjoy the wonders of the mountains.
Many Ski resorts are now prioritising sustainability as well. Reviewing environmental awards and certifications provides valuable insights into ski resorts actively striving to enhance their sustainability practices and minimise their environmental impact.
Whatever your industry, embracing sustainability will align your event with the values and issues that will be priorities for your stakeholders and attendees.
Transport to the Event
While the Alps offer a picturesque backdrop, the unique terrain may pose logistical challenges. Many attendees will likely be flying into a nearby airport before making their way up into the mountains.
A coach transfer service can help get your attendees get where they need to be without the stress and hassle of public transport and means their event experience can start as soon as they step out of the airport. What’s more, transporting large groups together helps reduce your carbon footprint and make your event more sustainable.
At Alps2Alps we work hard to offer a sustainable transfer option, optimising our routes, reducing the number of empty rides, and offering discounts for large groups travelling together.
Discover the routes we offer, and start preparing for your event in the Alps today.
